How Social Improves Search Engine Optimization

Ever wonder what the relationship is between search and social? Does all of that sharing actually move the needle? Wonder no more! Today, MediaPost published a story by yours truly that hopefully addresses some of the key questions and opportunities facing marketers as they make investments in social and search. What do you think?

How To: Manage Successful Social Media Promotions

A couple of days ago, this articled titled "HOW TO: Manage Successful Social Media Promotions" was posted on Mashable. We're excited to see the conversation it sparked and the questions it raised. The interest in social media and its potential to drive value for marketers and publishers continues to grow. Join the conversation at Mashable if you've got something to add!

Earned Media for Small Business

We see increasing evidence that earned media is a potential treasure trove for small businesses. It's inexpensive, extremely targeted, and potentially quite effective.

Last week we published a few thoughts on how small businesses can take advantage of earned media online. You can find the post on the Business Week website here.

Twitter's Possible Decline Discussed in AdAge's Digital Next Blog

Meteor's own Taddy Hall wrote an insightful post on AdAge discussing the key drivers of Twitter's apparent traffic plateau (a subject of recent posts on this blog). You can read it here.

Meteor Solutions Solving Key Measurement Challenge (ClickZ)

Adam Cahill recently posted his take on Key Take-Aways from 2009 on ClickZ. In the piece, he mentioned Meteor as a company on the path to addressing one of the most pressing needs in media measurement.

Measuring the Right Things

We've always measured everything online -- except some of the things that really matter. In 2009, the industry seemed to turn a corner. The click has been widely and soundly dismissed. It's become easier and more affordable to measure the offline impact of online sales. And companies like Meteor Solutions are making great progress on the next big measurement frontier -- quantifying the impact of social.