Meteor Blog

Wednesday, May 27, 2009

Steve Rubel and Stowe Boyd on the Share Economy

An interesting presentation on the "share economy" with plenty of examples of companies and brands that are doing it right:



What is noticeably absent from the presentation is measurement. What does "discoverability" mean to for a company's bottom line? Our data suggests it creates tremendous value and that sharing is a key driver of ROI.

Linda Bernardi Joining Meteor's Board of Directors

We're please to announce that Linda Bernardi will be joining our Board of Directors. Here's the press release that went out this evening.

Friday, May 15, 2009

How Disruption Can Work in Your Favor

Fred Wilson posted this slide deck on his blog. He gave this presentation at Google earlier this week. Many of the themes are relevant to the business we're creating here at Meteor:

How to Do a Viral Campaign in the Games Industry

Meteor technology provided the measurement, tracking, and promotion engine that powered the online community site (Kijuju) for the hugely successful Resident Evil 5 launch campaign. Watch this video from Ayzenberg to learn more about how they put together a killer online experience for RE5 fans and the incredible results they achieved.

Saturday, May 2, 2009

Meteor Solutions Coverage from Internet News

Michelle Megna wrote a terrific piece earlier this week on Meteor Solutions. Here's the link to the post titled Promising ROI for pass-along marketing.