Meteor and Spring Creek Group Partnership

We recently announced an exciting partnership with Spring Creek Group, one of the leading social media marketing agencies in the Northwest! The release is posted below.


Fast Growing Social Media Marketing Firm Deepens Relationship with Provider of Premier Word-of-Mouth Measurement Technology

Seattle, WA (PRWEB) April 23, 2009 --

News Facts:

* Fast-growing social media marketing firm, Spring Creek Group, today announced a partnership with Meteor Solutions, the technology provider that measures the value of online word-of-mouth pass-along with the same precision as paid media.
* The partnership enables Spring Creek Group to extend the capabilities of its social media management (SMM) and brand analytics services by enabling clients to measure and optimize the impact of online word of mouth and content sharing on site traffic and user actions.
* Meteor's Tracker platform is built on patent-pending technology that utilizes "tracking scripts" to identify the word-of-mouth traffic generated when people share content online. Meteor Tracker quantifies the "pass-along" of content from one person to another as they share links, bookmarks, emails, instant messages and mobile messages. As tracked content is shared among friends, on blogs, and within communities, Meteor generates a sharing graph that shows exactly which people, blogs, and social networks are generating the most buzz about a brand, product, or campaign - so marketers can then make targeted media buys and optimize campaigns based on the findings.
* In general, Meteor has proven that word-of-mouth drives 20% of the unique visitors to the web sites it monitors, putting it in the same league as other major online traffic drivers, such as search engines. In addition, Meteor's data has proven that the traffic driven by word-of-mouth converts at a rate that is 2-3X greater than visitors from online ads and other sources.
* Spring Creek Group works with companies of all sizes to improve brand awareness and increase site traffic through social media-based online marketing methods. The agency has helped brands like Microsoft, Whitepages.com and Seattle's Bumbershoot Festival connect with key target audiences via innovative social media marketing programs such as online community, blog, and social network outreach and engagement that result in higher brand awareness and deeper customer loyalty.


Quotes:

* "Brands are increasingly interested in quantifying the impact that their social media marketing programs have on their bottom line," said Andy Boyer, principal of Spring Creek Group. "The addition of Meteor Solutions to our technology portfolio enables us to extend our existing social marketing measurement programs to track word-of-mouth conversations with the same precision as paid media."


* "There are solutions in the marketplace that monitor social media activity, but the next evolution is being able to identify exactly what 'action' such as a shared link, email, text message, social network posting etc. is associated with each mention of a brand, so companies can measure with precision the impact those actions have on revenues," said Ben Straley, chief executive officer of Meteor Solutions. "We've developed a robust technology that enables marketers to quantify with certainty the exact path their content takes online and deliver data they didn't know existed. We're pleased to partner with Spring Creek Group to help their clients achieve maximum ROI with social media marketing."


Supporting Resources:

* Spring Creek Group
* Spring Creek Group Blog
* Meteor Solutions
* Meteor Solutions Blog
* Spring Creek Group Partners


About Spring Creek Group:

Spring Creek Group is an innovative online marketing agency located in Seattle, Washington, that helps companies of all sizes increase brand awareness, improve customer engagement, and drive site traffic through social media-based online marketing. Spring Creek Group's key marketing services practice areas are: Brand Analytics and Measurement; Social Media Channel Strategy and Planning; Campaign Content Syndication; and Community Engagement. For more information, visit www.springcreekgroup.com.

About Meteor Solutions:

Meteor Solutions is an Internet software company that captures data for online word-of-mouth activities - filling the huge advertising and marketing gap currently plaguing the online advertising industry. Using the patent-pending Meteor technology platform, Meteor Solutions enables advertisers and publishers to measure, optimize and amplify online word-of-mouth with the same precision as paid advertising. Since it was founded in December 2008, Seattle-based Meteor has been used to track word of mouth for several multi-million dollar marketing campaigns by major brands. Some of the top online, mobile, and game companies are also using Meteor, and its client list is continuing to grow despite the economic downturn. More information about Meteor Solutions and the Meteor platform can be found at www.meteorsolutions.com.

Measuring Pass-Along with Meteor Solutions

Michelle Megna wrote a nice piece yesterday on the best practices and benefits of measuring pass-along with Meteor.

The Power of Passed Links on AVC

The conversation continues on Fred Wilson's blog about the power of passed links. It's exciting to see the light bulb go on for many of us about the true potential for link sharing and pass-along.

Passed Links are Powerful

For those of you that missed it, Fred Wilson posted a really interesting post on the power of passed links in response to a comment I made on his blog several weeks ago. My original comment was on his post on the importance of Earned Media.

If you have the time, I encourage you to read both of his posts on the topic and check out the comments. Many of them relate directly to the problems Meteor Solutions is solving for our customers by giving them the ability to measure and optimize the value and volume of passed links.

Meteor and NimbleSource Partner Up!

Earlier today we made the following announcement of an exciting partnership with NimbleSource. Needless to say we're thrilled to be working with Ron Kornfeld and his team to provide value-added services to marketers and publishers that are powered by our solutions.

Meteor Solutions and NimbleSource Announce Joint Marketing and Professional Services Alliance

Alliance Provides Customers with Easy Installation of Meteor Technology and Strategic Analysis of Data Captured by Meteor

Seattle, WA (PRWEB) April 14, 2009 -- Meteor Solutions, Inc., the technology provider that measures the value of online word-of-mouth pass along, announced today a joint marketing alliance with NimbleSource, LLC, a product strategy and development consultancy that serves digital businesses and manufacturers of tangible products who rely on the web. NimbleSource will help Meteor Solutions' customers with the installation and implementation of Meteor technology within its customers' web sites. NimbleSource will also provide strategic analysis of the pass-along data that Meteor captures from customers' web sites and add further analytics, if needed, for their joint customers.

The collaboration will provide web publishers and marketers with a package of technology and services that will enable them to quantify the true impact of their online sharing and word-of mouth. According to Meteor Solutions' CEO Ben Straley, "Word-of-mouth drives 20% of the unique visitors to the web sites we track, and they convert at a rate that is 2-3X greater than visitors from online ads and other sources. This partnership will extend the scope and power of the data and analytics and will also enable NimbleSource to drive improved site performance through actionable insights enhancements that will amplify the effect of word-of-mouth for our joint clients."

NimbleSource is relentlessly focused on bringing value to our clients. Up till now, we've had to do this with relatively opaque tools, such as Google Analytics. Meteor Solutions' Meteor technology gives us better insight into the ways our clients' content and advertising diffuses and is amplified across the web. We'll turn these insights into opportunities for our clients

"NimbleSource is relentlessly focused on bringing value to our clients. Up till now, we've had to do this with relatively opaque tools, such as Google Analytics. Meteor Solutions' Meteor technology gives us better insight into the ways our clients' content and advertising diffuses and is amplified across the web. We'll turn these insights into opportunities for our clients," said Ron Kornfeld, Founding Partner of NimbleSource.

About Meteor Solutions, Inc.:
Meteor Solutions is an Internet software company that captures data for online word-of-mouth activities - filling the huge advertising and marketing gap currently plaguing the online advertising industry. Using the patent-pending Meteor technology platform, Meteor Solutions enables advertisers and publishers to measure, optimize and amplify online word-of-mouth with the same precision as paid advertising. Since it was founded in December 2008, Seattle-based Meteor has been used to track word of mouth for several multi-million dollar marketing campaigns by major brands. Some of the top online, mobile, and game companies are also using Meteor, and its client list is continuing to grow despite the economic downturn. More information about Meteor Solutions and the Meteor platform can be found at www.meteorsolutions.com.

About NimbleSource, LLC:
NimbleSource, LLC is a Seattle-based marketing and product development consultancy that serves clients throughout the US. The firm was founded by senior professionals with decades of experience in business planning, product management, marketing strategy, and sales. NimbleSource is privately funded. More information about NimbleSource can be found at www.nimblesource.com.

Press Contact for Meteor Solutions:
Susan Lusty
206-331-4659

Press Contact for NimbleSource
Marshall Macias
360-223-7194

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