Meteor Solutions has launched its new technology platform enabling advertisers and publishers to measure, buy and amplify online word-of-mouth advertising with the same precision as paid media.
The Meteor Platform launches with two components - Meteor Tracker and Meteor Ignite. Meteor Tracker uses tracking scripts to monitor the “pass-along” of content from one person to another via links on web pages, bookmarks, email messages, instant messenger and mobile devices. Meteor Ignite provides advertisers and publishers with tools and widgets to accelerate content sharing.
Meteor is the first end-to-end word-of-mouth tracking and optimization platform available for advertisers, publishers, and agencies.
Thursday, January 22, 2009
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