Monday, December 21, 2009
How Social Improves Search Engine Optimization
Ever wonder what the relationship is between search and social? Does all of that sharing actually move the needle? Wonder no more! Today, MediaPost published a story by yours truly that hopefully addresses some of the key questions and opportunities facing marketers as they make investments in social and search. What do you think?
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2 comments:
An increase in traffic while maintaining a ranking would indicate search personalization being a benefit, while an improvement in ranking without a proportional boost in traffic indicates that it may be harming.
When you get into SEO you fall into complimentary products that expand your diverse skill range like Analytics, PPC, Social Media, direct marketing, competitive analysis, PHP, server configuration and practically anything else you can influence or control on the web that can boot traffic to a website, and it doesn't have to stop there.
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