Meteor Blog

Wednesday, October 14, 2009

Meteor and Radian6 Partner Up!

We recently announced a new partnership with Radian6, a leading social media listening technology platform. We're excited about this partnership for a number of reasons not least of which it dramatically extends the capabilities of both company's technologies. As of now, we are offering the combined power of best-of-breed listening and sentiment analysis of online conversations with Meteor's earned media measurement and activation capabilities. This means our customers are now able to not only spot conversations and communities that are heating up around a particular topic but also to determine the true audience reach and actions (eg. conversions) driven by the resulting buzz. For the first time, advertisers and publishers can rapidly determine the most valuable communities, conversations, and content that are generating real results in real-time.

Click here for more information about our partnership and what it enables.

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