Meteor Blog

Wednesday, May 27, 2009

Steve Rubel and Stowe Boyd on the Share Economy

An interesting presentation on the "share economy" with plenty of examples of companies and brands that are doing it right:



What is noticeably absent from the presentation is measurement. What does "discoverability" mean to for a company's bottom line? Our data suggests it creates tremendous value and that sharing is a key driver of ROI.

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